PUBLIC RELATIONS AND PUBLICITY
About
In today's world where new technologies affect life, competition intensifies, media diversify and proliferate, it requires effective communication skills for commercial and social institutions to attract the attention and appreciation of consumers and all other stakeholders. In parallel with this, the need for competent and professional workforce is increasing every day in the advertising and public relations sectors and other different forces of communication.
Tuzluca Vocational School Public Relations and Promotion Program The Public Relations and Publicity Program offers its students an education based on the basic principles of communication, which they can use in a way about the concepts and theories of communication, promotion, advertising, marketing, public relations, and learn through all kinds of communication studies in the business world. the talented ones. The aim of the program is to train communicators who are educated in the field of promotion, advertising and public relations, able to think, knowledgeable, prone to teamwork and foreign language skills to be successful in global markets.
PROMOTION
Public relations is a discipline that applies the scientific research method while generating effective solutions to the information and communication needs of individuals or organizations with a holistic perspective. With the effect of national and international developments in our country, public relations increase its reputation day by day and continues to be a sought-after profession. Public relations has become not a luxury but a necessity for businesses. In this direction, the purpose of public relations is to train intermediate personnel needed by the public and private sector. For this reason, there is a ruthless competition between enterprises in the economic platform, so in this environment, "Public Relations" is one of the most effective persuasion and persuasion techniques and perhaps the most important one used by businesses to catch up with the age and to be successful in competition. Public relations are communication initiatives designed to create and develop attitudes, thoughts, knowledge, perceptions towards the organization by representing the public face of an organization. The increasing importance of communication in all areas of life requires that public relations and publicity professionals trained in strategic communication should take increasingly active roles in business life and politics, public institutions, non-governmental organizations, entertainment sector and sports. The fact that Public Relations operates using disciplines such as psychology, sociology, anthropology and communication gives the department an interdisciplinary character. The fact that it makes use of so many disciplines increases the importance of public relations and makes public relations training more comprehensive. The program provides students with the ability to efficiently use all office tools to prepare promotional and advertising materials in accordance with the corporate identity, fairs, invitations, ceremonies, etc. organizations, organizing and working in a team, and effectively using the computer and internet for customer service.
VISION:
To ensure the training of qualified personnel that our country needs in the field of public relations and promotion, to be one of the few educational institutions of our country. To train graduates who know and can apply all aspects and disciplines of educational subjects in their field.
MISSION:
Qualified to ensure the relations of businesses with their internal and external environment,
To raise knowledgeable, socially responsible and creative human resources. In addition, in the fields of Public Relations and Publicity, it is aimed to train modern and confident practitioners who can take part in all stages from planning to implementation, who can carry out theoretical knowledge and practice together, who have gained research skills, and who understand the economic, ethical and legal aspects of the profession.
THE OBJECTIVE OF THE PROGRAM
Public relations is a discipline that applies the scientific research method while generating effective solutions to the information and communication needs of individuals or organizations with a holistic perspective. With the effect of national and international developments in our country, public relations increase its reputation day by day and continues to be a sought-after profession. Public relations has become not a luxury but a necessity for businesses. In this direction, the purpose of public relations is to train intermediate personnel needed by the public and private sector.
The aim of this program is; To train qualified, knowledgeable and creative human resources who will ensure the relations of businesses with their internal and external environment. Graduates of the program can work as intermediate level professional personnel, customer relations specialists, product or service officers in public relations units of public and private sector organizations.
BASIC VALUES:
Scientificity, universality
Diligence, modernity
Observing the basic values and professional ethics of the profession
Observing academic ethical principles
To follow and apply technological developments
Correct and principled Public Relations and Publicity training
EDUCATIONAL OBJECTIVES:
Having basic knowledge and comprehension skills about Public Relations
Civilized and competent in their profession
Using the latest technical possibilities in company with contemporary methods
Following the current scientific developments in the field
Good communication skills and teamwork
To contribute to the training of socially and culturally active public relations and promotional staff.
ENTRY REQUIREMENTS and SECTION CAPACITY
It is determined by ÖSYM in line with the relevant legislation of YÖK.
GRADUATION REQUIREMENTS
Our students are entitled to graduate by reaching 120 ECTS at the end of 2 years / 4 semesters, which is the normal academic year.
EMPLOYMENT SPACES OF GRADUATES
Graduates of this program are graduates of the Department of Public Relations, which undertakes the task of promoting a service and institution, planning special organizations, determining communication strategies, establishing effective communication in crisis situations, creating the corporate image and reputation, organizing and implementing communication campaigns; They can find the opportunity to work in a wide range of jobs.
Graduates of the Department of Public Relations, visual and print media, public relations and / or advertising agencies, promotion information or public relations units of public institutions and organizations, public relations, promotion, marketing or advertising departments of enterprises in the private sector, promotion units of media organizations They can be employed as experts in tourism, banking, Health, Education, Finance Sector Opinion Research Management Consultancy and industrial enterprises and have job opportunities in many areas that can be added to them.
INTERNSHIP
Our students can do internships in all public institutions and organizations with public relations, promotion, advertising and marketing departments, and enterprises operating in the private sector, Public Relations and advertising agencies, consultancy companies operating in the field of communication and media organizations.
UNDERGRADUATE PROGRAMS THAT CAN BE TRANSFER WITH DGS EXAM
Visual communication design Public relations Public relations and advertising Public Relations and Publicity Contact Communication Sciences Communication Arts Communication Design Communication Design and Management Communication and Design Advertising Design and Communication Advertising and Public Relations
